JANE DOE !!
JANE DOE !!
JANE DOE !!
FAQS
At [Your Marketing Agency's Name], we specialize in crafting unique and tailored marketing strategies that set your business apart. Through in-depth market research and competitor analysis, we identify opportunities for differentiation. Whether it's through compelling branding, targeted digital campaigns, or innovative content, we'll work closely with you to create a distinctive presence in your industry.
Our commitment is to deliver tangible results that matter to your business. We focus on key performance indicators (KPIs) such as increased website traffic, higher conversion rates, improved ROI, and enhanced brand visibility. Our data-driven approach ensures that we not only meet but exceed your expectations, providing regular reports and insights to track our progress and adapt strategies for optimal outcomes.
Staying at the forefront of industry trends is essential to our success. Our team is dedicated to continuous learning and professional development. We regularly attend industry conferences, participate in workshops, and invest in the latest marketing tools and technologies. This proactive approach ensures that our strategies remain innovative and effective, helping your business thrive in the ever-evolving digital world.
My career path has been anything but traditional. I’ve worn many hats over the years, from bar manager and auto sales to diesel repair tech at Caterpillar, licensed real estate agent, and house flipper. In 2009, when the economy hit a downturn, I was laid-off from Caterpillar and went back to college at Bradley University. I turned the layoff into two bachelor’s degrees; one in Marketing and one in Business Management.
I started my marketing career in 2012 and have since gained expert-level knowledge in branding, marketing strategy, cross-channel strategy, media planning and execution, marketing automation, analytics, user journey/user experience, and sales. In 2021, I completed my Master’s Degree in Digital Marketing/Strategy from Northern Illinois University, graduating with a 4.0 GPA and receiving the outstanding student award.
Today, I serve as a Director at a marketing agency in Central Illinois with over 160 employees across 22 states. I’ve had the opportunity to work with some amazing companies like Caterpillar, Cat Financial, Maui Jim Sunglasses, Zeal Optics, Country Financial Insurance, Illinois Mutual Insurance, Perkins Engines, LG Seeds, Ameren, and OSF Healthcare.
While working with big brands has been rewarding, I find the most joy in helping small businesses and small business owners. Over the last 12 years, I’ve launched three networking groups and currently own and operate Broken Compass Coaching, which I started up after going through iPEC's professional coaching program. There's nothing more exciting or rewarding than seeing a new coach or business owner have that "AHA" moment around their marketing or brand.
Those movements were one of the inspirations for me to go into coaching and seek out certification through iPEC. I want to fill my days (and maybe nights) with helping new coaches, entrepreneurs, start-ups or small biz owners find those pivotal moments!
1:1 Coaching: I have several standard packages for one-on-one coaching. This could be around goal setting, work-life balance, time management, value setting, self-growth, leadership development, etc. A package can also be customized based on the goal of the client.
Group Coaching: I offer coaching packages for groups and teams in a similar fashion as I do for individuals.
Coaching/Consulting Hybrid: In this approach, we typically focus on the business or marketing need at hand, then customize a program to help reach your goals. We'd go into more detail about what this would look like on a free discovery call. This is typically project, problem and/or need based driven.
Fractional CMO: As a Fractional Chief Marketing Officer, I provide expert marketing leadership on a part-time basis, offering strategic guidance and hands-on execution to elevate your business. This service is perfect for small to mid-sized businesses looking to leverage top-tier marketing expertise without the full-time cost, ensuring your marketing efforts are effective, efficient, and aligned with your business goals. This method is typically project based and time-bound.